Adelaide Fashion Week Returns
Adelaide Fashion Week 2024, or ADL Fashion Week 2024, as it’s known, is on! It has just been announced that the festival will be running over the weekend from Friday, 11 – 13 October. The festival debuts two brand new campaigns which capture the essence of the city’s style, people, cultural landmarks and heritage.
Celebrating the diverse range and scope of the state’s fashion, beauty, arts, food, and creative industries the joint campaigns are Sense of Place and Icons Only.
Michael Rossi, head of Marketing and Tourism for the Adelaide Economic Development Agency, explains that the Sense of Place campaign focuses on the places that make Adelaide iconic.
“Seamlessly integrating fashion with the landmarks that form the beating heart of our city, ADL Fashion Week is a celebration of who we are, where we have been and the connection between place and art.”
“From the elegant masterpieces in the Art Gallery of South Australia, to the iconic landmarks of Rundle Mall, to the beauty of the Adelaide Botanic Gardens – the energy of each city location used serves as a backdrop for showcasing the diverse and dynamic fashion culture of Adelaide.”
The Icons Only campaign features some of the iconic individuals who have contributed to the rich tapestry of both the city and its fashion scene, adorned in the latest trends.
“From renowned couture designers to television and radio personalities, to CEOs and entrepreneurs, ‘Icons Only’ features a diverse range of familiar faces who represent elements of the city’s cultural landscape.”
Adelaide icons who have been photographed for the Adl Fashion Week 2024 campaign are:
- Akuol – Model
- Andrew and Samantha Costello – Media Personalities
- Angela Condous – Former Lady Mayoress of the City of Adelaide
- Anna Vlach – The Advertiser Fashion Editor
- Chris Kontos – Brand Executive
- Cristina Tridente – couture+love+madness Director & Designer
- Dr Jane Lomax-Smith AM – Lord Mayor of Adelaide
- Eliza Collier – Clip Joint Salons Creative Director
- Heather Croall AM & Partner, Nick Phillips – Adelaide Fringe Festival CEO & Artistic Director
- Jessica Dover – Model & Content Creator
- Michael Kumatpi Marrutya O’Brien (Uncle Mickey) – Kaurna Elder & South Australian Police’s first Aboriginal Learning & Development Officer
- Mirella Romano – Freelance Fashion Stylist & Creative Producer
- Paul Vasileff – Paolo Sebastian Founder & Designer
- Poh Ling Yeow – Cook, Artist, Author & Media Personality
- Rebecca Evans – Art Gallery of South Australia Curator of Decorative Arts
- Rebecca Morse – Media Personality
- Travis Boak – Port Adelaide Australian Rules Football Player
Organisers are now inviting businesses and creatives who are interested in hosting an event or experience to apply now with confirmed details via ADLFashionWeek.com. Applications close on Friday, 9 August 2024.
ADL Fashion Week promises to be a whirlwind of fashion, style, and culture that will leave you exhilarated and inspired.
Featured Image: Poh Ling Yeow
To see the Who’s Who of Adelaide Fashion see: Adelaide Fashion Designers Blazing a Trail and Fashion of the Moment .
