Each month we feature a new or emerging Australian designer. This month we meet Chad Nguyen from CHADDIE. Story: Jacqueline Miholos
He has been covered in Vogue Australia, Marie Claire Australia, Harpers Bazaar Vietnam and F Fashion Magazine. He has an organised fan base: #CHADDIESquad. And he has big dreams that are being realised. Meet Chad Nguyen, the creative talent behind new Sydney-based label CHADDIE.
Born in Vietnam, Chad had always dreamed of being a designer. As a boy he styled daily outfits for his mother and sister.
At 18, Chad arrived in Australia and enrolled at the Raffles College of Commerce & Design. “I told myself that Fashion Week was my goal and four years later I’ve graduated college and I’ve made my dream come true”. (More of that in just a tick.)
Chad’s in the business of creating dreams. “Clothing is not just to cover your body, it’s a statement, a sense of aesthetic and a lifestyle, a personality”. Through his design work, Chad sees his role as “making women feel as beautiful as they truly are.”
As a feminist who loves women, Chad’s designs are mainly for them. “I’ve been surrounded by women my whole life: my mum, my sisters, my best friend.” Fashion makes women feel more attractive and confident and allows them to embrace their beauty. “Women are powerful, smart, beautiful and full of surprises and when they put on the right dress, they conquer the world!”
For Chad clothing has to be functional. Textures are very important too. An embroidered dress can give him chills. Embroidery, fabric manipulation, embellishments and funky surfaces all contribute to the story behind the garment and the woman who chooses to wear it.
Chad launched his fashion label CHADDIE last year, after a sold out capsule sportswear collection in Sydney. His debut Cruise 16 women’s wear collection was presented in the Raffles International Showcase at Mercedes-Benz Fashion Week in May.
Already widely recognised in his home town, Chad is now aiming to expand his brand in Vietnam. He’ll be presenting his Spring/Summer 2017 collection at Fashion Week in Vietnam in May.
Having achieved his dream of becoming a designer and a presence in Vietnam, Chad’s next goal is to see CHADDIE designs worn on the street every day. That – and to design the uniform for Vietnam Airlines flight attendants!