VAMFF Day 4 : Melbourne Plays in the Rain

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It had to happen and it did. Party central dispersed on Day 4 of the Virgin Australia Melbourne Fashion Festival from the outdoor area of Fashion Plaza to under the giant veranda of the Melbourne Museum, due to rain. Plastic-raincoat-coverings were provided on seats for guests of the outdoor-but-undercover Sunset Swim Runway, along with the latest edition of Women’s Health, who supported this parade. But raincoats weren’t needed. The runway was also set up under the museum’s massive veranda and photographers, electronic screens, speakers, cabling, models and fashion-watchers were all under cover. The thing we love about Melbourne is that organisers and party-goers are always prepared for a change in weather. It hardly makes a difference as Melbourne’s fashion set, and everybody else for that matter, come out to play, rain, hail or shine. Always.

One uber driver informed us that unless he could drive his fashionista client to the front door of the museum, she wasn’t getting out of his car. But as he couldn’t get through the traffic barriers to drive onto the pavement, she wasn’t going to get her way. Luckily Virgin Australia had organised attendants with over-sized umbrellas to receive guests at the curb and shelter them as they walked the two-hundred-or-so metres to cover.

As the party-crowd dispersed to covered areas, the marquees were fuller and noisier than before the rain set in and  the fashion celebration continued. Lavazza were still passing around the canapes and drinks were provided to guests who were seated and waiting for the runway to start. The Discovery Runway, showcasing emerging Melbourne designers, took place in the foyer of the museum.

Here’s what we saw on Day 4.

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