Rundle Mall Turns It On For
ADL Fashion Week 2024
Prepare yourself for an exhilarating weekend of fashion, fun, and fabulous prizes as Rundle Mall takes center stage for ADL Fashion Week (AFW) 2024! From Friday, 11 October to Sunday, 13 October, Rundle Mall will transform into a vibrant hub of exclusive brand experiences, pop-up bars, live music, and a celebration of fashion like never before.
Win Mega Prizes
During this action-packed weekend, extended trading hours will give you more time to shop, indulge, and participate in the exciting ‘Shop & Win’ promotion. The experience comes to life with the stunning Jardin de Mall, a Parisian-inspired garden located at the Gawler Place intersection. Shoppers who spend $150 or more in one day during AFW can visit Maison Shop & Win in the Jardin and enter a prize draw with over $30,000 in rewards. The grand prize? A $10,000 Flight Centre voucher for a dream getaway to one of the world’s fashion capitals! Other prizes include a luxurious two-night stay for two at Sofitel Adelaide, a $5,000 Rundle Mall voucher, a $2,000 David Jones gift card, Apple AirPods Max and iPad bundle, a $1,000 Mecca prize pack, R.M.Williams boots, Haigh’s Chocolates hampers, and much more. There’s even a VIP experience for you and ten friends at the exclusive 2KW Bar & Restaurant up for grabs.
Meet the Designers
As you stroll through the mall, be sure to visit the R.M.Williams pop-up near the iconic Malls Balls and snap a photo with their striking 3.5-meter Big Boot. Stop by their flagship boutique for complimentary coffee and pastries, and take home a special keyring with any purchase over $200 during the event. Adelaide’s own designer, Katya Komarova, will be hosting a customization station, while Have You Met Charlie? X Mintcloud offers a chance to create your own DIY earrings. Don’t miss the revamped bus showcasing amazing finds from Dulcie’s Vintage, a must-see for any vintage lover.
Complimentary Experiences
Both Myer and David Jones will be pulling out all the stops with in-store activations throughout the weekend. At Myer, stop by the Beauty Hall for a complimentary brow styling at the Benefit counter, or pick up exclusive samples from Kora Organics. David Jones will elevate your shopping experience with a complimentary glass of champagne with any purchase, plus live DJ entertainment to keep the energy going.
Cocktails & Gelati
At the Gawler Place Canopy, an Amalfi-inspired Aperitivo Bar will transport you to Italy with a premium range of AFW-inspired cocktails. Presented by The Speakeasy Hotel, you can sip on Negronis, Campari, and Aperol spritzes, all crafted by acclaimed mixologist Jordon Pridham.
For those with a sweet tooth, Gelato Messina will have an exclusive AFW menu, featuring delectable treats like the “Pavalaska” – a dreamy combination of vanilla gelato, passionfruit sorbet, baked meringue, and swirls of kiwifruit puree, all dipped in Italian meringue and dusted with raspberry powder.
This is more than just a weekend of shopping – it’s an immersive fashion celebration in the heart of Rundle Mall. Whether you’re a fashionista, foodie, or just looking for a fun day out, AFW 2024 promises something unforgettable for everyone. Don’t miss your chance to be part of the excitement!
For more information, visit rundlemall.com/afw and ADLFASHIONWEEK.COM
See More:
ADL Fashion Week 2024 Program
ADL Fashion Week 2024 Icons
